How to make a roofing website

In the roofing industry, 75% of homeowners research contractors online before making contact (IBISWorld). A professional website isn’t just a digital business card—it’s your #1 tool for attracting leads, building trust, and closing more jobs.

Why Roofers Need a Professional Website

Before we dive into the how, let’s look at why your roofing business needs a website:

✅ Generate leads while you sleep – Homeowners search for roofers at all hours
✅ Beat local competitors – Many roofing companies still have poor or no websites
✅ Showcase your work – Display before/after photos and customer testimonials
✅ Establish credibility – A professional site builds trust instantly
✅ Improve local SEO – Rank higher for “roofer near me” searches

Step 1: Choose a Domain Name & Hosting

Your domain name (website address) should be:

✔ Simple & memorable – BestAustinRoofing.com
✔ Location-based (if serving a specific area) – DenverRoofPros.com
✔ Avoid numbers/hyphens – Hard to remember and spell

Best Domain Registrars:

• Namecheap

• Google Domains

• GoDaddy

Best Web Hosting for Roofers:

• Bluehost (Best for beginners)

• SiteGround (Fast & reliable)

• Hostinger (Budget-friendly)

Pro Tip: Always choose .com if available—it’s the most trusted.

Step 2: Select a Website Platform

You don’t need coding skills to build a roofing website. Here are the best options:

1. WordPress (Most Powerful & SEO-Friendly)

✔ Fully customizable
✔ 50,000+ plugins for functionality
✔ Best for long-term growth

2. Wix (Easiest Drag-and-Drop Builder)

✔ Beginner-friendly
✔ Pre-made templates
✔ Less flexible than WordPress

3. Squarespace (Best Visual Designs)

✔ Beautiful templates
✔ Built-in scheduling tools
✔ Higher monthly cost

Our Recommendation: WordPress is the best choice for roofers who want full control over their site.

Step 3: Pick a Professional Roofing Website Design

Your website should:

✔ Load in under 3 seconds (use GTmetrix to test speed)
✔ Look great on mobile (60% of searches happen on phones)
✔ Use a clean, trustworthy design

Best WordPress Themes for Roofers:

1. Roofix (Made specifically for roofing companies)

2. Contractor (Great for construction businesses)

3. Astra (Lightweight & customizable)

Essential Pages Every Roofing Website Needs:

1. Homepage – Strong headline, services, and clear CTA

2. Services – Roof repairs, replacements, inspections, etc.

3. Service Areas – List all cities/neighborhoods you serve

4. About Us – Your story, credentials, and team photos

5. Gallery – Before/after photos of completed projects

6. Testimonials – Customer reviews build trust

7. Contact Page – Phone, email, and contact form

Step 4: Optimize for Local SEO

To rank for “roofer near me”, follow these SEO strategies:

1. Claim Your Google Business Profile

✔ Free listing on Google Maps
✔ Appears in local “3-pack” results
✔ Encourages customer reviews

2. Use Local Keywords Naturally

• “Emergency roof repair in [City]”

• “Best roofing company [City]”

• “Residential roof replacement [City]”

3. Get Listed on Local Directories

• Yelp

• Angi (formerly Angie’s List)

• HomeAdvisor

• BBB (Better Business Bureau)

4. Start a Roofing Blog

Write helpful content like:

• “How to Spot Storm Damage on Your Roof”

• “Asphalt vs. Metal Roofing: Which is Better?”

• “5 Signs You Need a Roof Replacement”

Pro Tip: Install Yoast SEO (WordPress plugin) to optimize every page.

Step 5: Add Lead Generation Features

Convert visitors into customers with:

1. Click-to-Call Buttons

• Place your phone number in the header

• Use a sticky call button on mobile

2. Online Estimate Request Form

• Use Gravity Forms or WPForms

• Ask for roof type, issue, and contact info

3. Live Chat

• Tools like Tawk.to (free) let you answer questions in real-time

4. Emergency Roofing Banner

• Highlight 24/7 emergency services at the top of your site

Step 6: Showcase Your Work & Build Trust

87% of homeowners check reviews before hiring a roofer (BrightLocal). Display:

✔ Google Reviews
✔ BBB Accreditation (if applicable)
✔ Licenses & Certifications
✔ Before/After Photo Gallery

Example Testimonial Section:

“After the hailstorm, XYZ Roofing replaced our entire roof in 2 days—fantastic work!”
– Mark T., Dallas, TX

Step 7: Set Up Online Payments (Optional)

If you take deposits online, integrate:

✔ PayPal
✔ Stripe
✔ Square

Pro Tip: Offer free roof inspections to generate more leads.

Step 8: Launch & Promote Your Roofing Website

Once your site is ready:

1. Submit to Google Search Console (For faster indexing)

2. Run Google Ads (For instant leads)

3. Share on Social Media (Facebook, Instagram, Nextdoor)

4. Ask Satisfied Customers for Reviews

Pre-Launch Checklist

☑ Mobile-responsive design
☑ Fast loading speed (under 3 seconds)
☑ Clear contact info on every page
☑ SEO-optimized service pages
☑ SSL certificate (https:// for security)