Goals:

✔ 3X increase in conversion rate
✔ Boost AOV to $150+
✔ Reduce cart abandonment (68% rate)
✔ Improve mobile shopping (72% of traffic)

The Problem (Before Redesign)

• Cluttered product pages with weak storytelling

• No clear sustainability proof – Just vague claims

• Friction-filled checkout – 5 steps with account requirement

• Poor mobile experience – Tiny swatches, laggy filters

Our Solutions

1. Immersive Brand Experience

• Visual Hierarchy:
  ✓ Hero video of eco-friendly production
  ✓ “As Seen On” press logos
  ✓ Sticky “Free Shipping Over $75” bar

• Color Strategy:
  Earth tones (sustainability) + neon accents (urban vibe)

2. The Conversion Framework

Product Pages That Sell:

• 360° Fabric Zoom: Show organic cotton weave

• Sustainability Dashboard:
  ✓ Water saved vs fast fashion
  ✓ Carbon offset per purchase

• Outfit Builder: “Complete the Look” AI recommendations

Checkout Optimization:

• 1-Page Guest Checkout

• Upsell Wheel: “Spin to save 15% on your next order”

• Payment Options: Shop Pay, Crypto, Afterpay

3. Retention Engineering

• Post-Purchase Flow:
  ✓ Unboxing experience preview
  ✓ User-generated content portal
  ✓ Recycling program enrollment

Technical Breakthroughs

⚡ 1.4s load time (WebP + lazy load)
📱 Tappable mobile elements (FAT finger-friendly)
🤖 AI-powered search: “Find similar fits to your favorite jeans”

Results (Next 90 Days)

✅ 3.6% conversion rate (100% increase)
✅ $157 AOV (60% boost)
✅ 42% lower cart abandonment
✅ 28% repeat customer rate

Key Takeaways

Sustainability needs proof, not just claims

Mobile checkout speed = money left on the table

Post-purchase experience drives lifetime value

Pro Tip: For luxury ecommerce:

• Add virtual try-on

• Highlight craftsmanship videos

• Implement VIP concierge chat